FONTS & FORMATTING
Typography is the element that gives our words a distinctive look and feel before someone even reads the text.
knoxcounty.org
Using uniform fonts and styles ensures consistency and readability while setting the proper tone. For this reason, Knox Country recommends the following fonts to be used for all offificial communications. All fonts are open source fonts and should be standard on most computers. The fonts below are clean, modern and easy to read in their respective formats. Recommended Size – 12pt (no more than 16pt, no less than 10pt)
• Arial
• Arial Italic
• Arial Bold
• Arial Bold Italic
• Times
• Times Italic
• Times Bold
• Times Bold Italic
Best Practices in Font Selection
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789&$?!<>{}[]#¢TMTM®
Limit fonts to no more than two fonts on the same page. Font colors should provide high contrast on the page or screen to increase readability. To draw attention to content use font color, UPPER CASE, scale (size) or weight (bold).
The only instances in which these guidelines should be altered are when setting a casual or playful tone, like when using the Broadway font for the title in a flflier for a performance of some kind, or when graphic design assistance is provided for advertisements, marketing materials, promotional websites or other communications that may be viewed by large internal or external audiences.
17