THE COLOR PALETTE
Color is a critical element in creating a memorable and lasting brand experience. The offificial colors of Knox County Government are blue, green, black and gray.
Blue should be prominent in all communications from Knox County with green, black and gray used to underscore.
 The following swatches include HEX, RGB and CMYK codes. These are used to fifind the precise color rather than a version that is like one of the colors listed previously or on the pages that follow.
• Pantone (PMS) is a system that standardizes the language for color communication. It helps avoid mistakes like color variations between design and the fifinished product.
• RGB is primarily for electronic communication, PowerPoint presentations, websites and online publications, such as email messages.
• HEX numbers are commonly used for web-based applications.
• CMYK is used for projects created in Adobe Creative Suite or when working with printers and graphic artists.