AVOIDING ERRORS WITH DISPLAY
knoxcounty.org
Do not alter logo or seal fifiles by stretching, condensing, skewing or distorting them in any way. Do not add anything to the logo or seal. Be sure to use a logo or seal with good resolution. If the image appears blurry or grainy, the resolution is too small. Below are some examples of logo and seal displays that are not proper or appropriate within the confifines of brand guidelines.
         Minimum Size
Neither the logo nor the seal should be used so small that the readability or reproduction quality is reduced.
Vertical Logo with Text
A vertical logo should be no smaller than 3⁄43⁄43⁄4” height whether solid, positive or reverse.
If a logo smaller than 3⁄43⁄43⁄4” is required, it should be approved by IT and Communications to ensure proper brand representation.
Horizontal Logo with Text
A horizontal logo should be no smaller than 1 3/8” wide whether solid, positive or reverse.
If a logo smaller than 1 3/8” is required, it should be approved by IT and Communications to ensure proper brand representation.
Seal
A solid positive reverse seal or one-color should be no smaller than 3⁄43⁄43⁄4” tall and 3⁄43⁄43⁄4” wide.
If a seal smaller than 3⁄43⁄43⁄4” tall and 3⁄43⁄43⁄4” wide is required, it should be approved by IT and Communications to ensure proper brand representation.
Minimum Size with text logo 3/4” (.75”) / 19.05 mm height
Minimum Size 1 3/8” (1.375”)/ 34.925 mm width
Minimum Size with text logo 3/4” (.75”) / 19.05 mm height
Minimum Size with text logo 3/4” (.75”) / 19.05 mm height
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