print header

Breastfeeding Support - WIC

Health organizations worldwide recommend that mothers breastfeed their babies exclusively for six months, and then continue breastfeeding for one year and beyond, even as solid foods are introduced. The longer and more exclusively a mother breastfeeds her baby, the greater the health benefits they both receive. New mothers can be successful meeting their breastfeeding goals with the loving support of family, community and health care providers. 

How Knox County WIC Supports Breastfeeding

  1. Knox Breastfriends Group and Facebook page: A mother-to-mother breastfeeding support group for moms (and moms-to-be) and their children. Mothers value sharing experience with other mothers to help overcome barriers and for positive support and encouragement when concerns arise. Breastfeeding support helps mothers achieve their breastfeeding goals. Find out more here
  2. Peer Counseling:  WIC breastfeeding peer counselors have a dramatic impact on helping a mother reach her breastfeeding goals because they give new mothers what they need most, a trusted friend who has been there.

A breastfeeding peer counselor is a mom who:

  • Has personal breastfeeding experience;
  • Has been carefully selected by WIC and trained in basic breastfeeding techniques and counseling skills;
  • Gives basic breastfeeding information and support to new mothers;
  • Desires to help mothers achieve their own breastfeeding goals;
  • Provides basic breastfeeding information and support for WIC mothers;
  • Contacts mothers regularly during pregnancy, the early days of breastfeeding, and until the mother chooses to wean her baby.
  • Refers mothers with concerns outside the peer counselor’s scope of practice to appropriate lactation experts or health care professionals.
Breastfeeding Infographic
  1. Enhanced food package:  Mothers who exclusively breastfeed receive more variety and larger quantities of foods in their WIC food package, and infants who are exclusively breastfed receive larger quantities and more types of baby food at 6 months of age. Find Out More Here.
  2. Trained Staff:
    • WIC mothers choosing to breastfeed are provided information through counseling and breastfeeding educational materials by trained staff.
    • All WIC staff complete USDA’s Grow and Glow training to achieve breastfeeding competencies for WIC clinics.
    • WIC staff include: Certified Lactation Counselors and an IBCLC.
  3. Community Breastfeeding Resources: What types of support are available to breastfeeding mothers? Find out more here
  4. WIC Loaner breast pump program: Breastfeeding mothers may receive breast pumps and other aides to help support the initiation and continuation of breastfeeding.
Breastfeeding Peer Counselors Infographic

Breastfeeding Hotline

More Helpful Links:

connect
  • Facebook
  • twitter
  • rss
  • email

Main Clinic
140 Dameron Ave,
Knoxville, TN 37917
865-215-5000

Hours:
Monday - Friday
8:00 am - 4:30 pm

On the first Wednesday of every month (except August), all KCHD offices and clinics are closed in the morning for staff in-service. On these days, the main location, 140 Dameron Ave., opens at 10 a.m. The Teague, 405 Dante Rd., and West, 1028 Old Cedar Bluff, Clinics open at 10:30 a.m.

405 Dante Road
Knoxville, TN 37918
865-215-5500

Hours:
Monday - Friday
8:00 am - 4:30 pm

All KCHD offices and clinics are closed in the morning on the first Wednesday of every month for staff in-service. The main location, 140 Dameron Ave., opens at 10 a.m. The Teague, 405 Dante Rd., and West, 1028 Old Cedar Bluff, locations open at 10:30 a.m.

1028 Old Cedar Bluff
Knoxville, TN 37923
865-215-5950

Hours:
Monday - Friday
8:00 am - 4:30 pm

All KCHD offices and clinics are closed in the morning on the first Wednesday of every month for staff in-service. The main location, 140 Dameron Ave., opens at 10 a.m. The Teague, 405 Dante Rd., and West, 1028 Old Cedar Bluff, locations open at 10:30 a.m.

Map Of All Clinics
Department Email